I recently attended the Luxury Marketing Council of San Francisco’s event hosted by Gaul Searson showroom in the Design Center. There the Harrison Group presented their Annual Survey of Affluence and Wealth in America and summarized highlights from their recently published book, The New Elite…Inside the Minds of the Truly Wealthy.
It was an extremely informative presentation which I captured some of for your viewing. I hope you enjoy it.
I polled all attendees to my open house today and the results are continuing to run fairly consistently: print advertising appears dead. I did have one person in two weeks say they saw the newspaper ad but the largest numbers are coming in with their agents or told by their agents (30%); online ads (25%); signs (25%); neighbors (10%) and then those invited by me (10%).
This continually speaks to how the public receives and uses information and where sellers should make sure they’re present. The old school history in me pulls me toward print but even when you pick up one of the free-bees like ‘The Real Estate Times of San Francisco’ it’s a ghost of what it was in its hey-day.
So the next time you’re searching for real estate, I know you’ll start ‘on-line’….just like me.
All the Best,
Lance
415-793-6140
[youtube=http://www.youtube.com/watch?v=YSemV5HOz0E]
The iconic San Francisco neighborhood at the very, very top of Clarendon Heights built in the late 1950’s and early 1960’s with street names like St. Germain Avenue, Mt. Spring Avenue and Palo Alto Avenue with panoramic bridge-to-bridge views and made famous in the 1962 film, Experiment in Terror, one of the first ’stalker’ films staring Lee Remick who’s character lived at 100 St. Germain Avenue will soon have a number of new listings hit the market practically all at once.
50 Palo Alto Avenue, San Francisco, California
My source tells me that both houses at #20 and #30 Palo Alto will be coming on the market as well as two other homes in the neighborhood. And the price range of the homes will be between $2.8million to over $4million. The most recent sales were two homes that sold in December. #50 Palo Alto was remodeled and asked $1.75mil and sold for over $1.87mil. And a custom 1950’s home belonging to the former owner of Hearth Real Estate on Castro Street was asking $1.595mil and sold for $1.7mil.
166 Palo Alto Avenue, San Francisco, California
The new prices are a far cry from those ‘bargins’. And with such an increase in supply, we’ll see what the overall effect will be. Is it just a Spring market increase or are some residents needing to ‘readjust their financial position’ in light of the ‘new reality’? Only time will tell. But, I’ll keep you posted.
All the Best,
Lance
415-793-6140
