I polled all attendees to my open house today and the results are continuing to run fairly consistently: print advertising appears dead. I did have one person in two weeks say they saw the newspaper ad but the largest numbers are coming in with their agents or told by their agents (30%); online ads (25%); signs (25%); neighbors (10%) and then those invited by me (10%).

This continually speaks to how the public receives and uses information and where sellers should make sure they’re present. The old school history in me pulls me toward print but even when you pick up one of the free-bees like ‘The Real Estate Times of San Francisco’ it’s a ghost of what it was in its hey-day.

So the next time you’re searching for real estate, I know you’ll start ‘on-line’….just like me.

All the Best,

Lance

415-793-6140