Lance Fulford
415-793-6140
Dan Marshall
415-828-4518

Sell High and Buy Low..How to Take Advantage of Today’s Real Estate Markets


on Tuesday, August 24th, 2010 at 1:39 am

The real estate market in San Francisco is down around 20% from its high. Our market is made up of primary homes and is near jobs and education. San Francisco has held up dramatically well throughout the current economic climate.

Unlike San Francisco, Sonoma is down by 40-50% from the high. I have had a second home in the town of Sonoma for the last 15 years and have seen its value soar and then fall by half. I have become intimately aware of the market here and have been a source for a large number of friends and acquaintances who’ve bought second homes throughout the years. This is the best buying environment since 1997 and a great move for anyone seeking to pick up ‘value buys’ in the wine country.

Court House in Sonoma's Town Plaza

I currently have a long time client in San Francisco who began looking around outside the City for a place to move. I made her acquainted with the town of Sonoma and she has fallen in love with its charm, weather and proximity to the City and other amenities. The time was right for me as we began talking of her interest so I’m now a member of the North Bay Board of Realtors and have started showing property here. The values are amazing. She will be able to leverage her equity in San Francisco to pay for a large new home (about 20years old and approx 3000sf) on three quarters of an acre about 3 blocks from shopping and a short distance to Sonoma’s town square for $650,000. This pales in comparison to the $1,250,000 her San Francisco place will bring. She’s definitely got the sell high and buy low formula down.

If you’re interested in how this might work for you or what values are waiting for you in the wine country then drop me a line and let’s talk.

All the Best,

Lance