Imerging Real Estate Techonology: The Hyper-Local Conversation

This week I attended the Inman Real Estate Technology Conference here in San Francisco. Things have already shifted since attending their earlier conference this past January. Technology as it applies to real estate and every other application is going ‘local’. By that I mean, its becoming ‘location’ based as technology now will deliver to the user location specific information and communicate back to other users based on one’s location. It’s the old real estate rule of ‘location, location, location’ and is being intertwined as a key component in a way not seen before. This is great news for real estate since it is the ultimate  in ‘location’ .

I would sum up the conference in two words, ‘hyper-local conversation’.The new buzz word I’m seeing in everything from food to fashion and beyond is the term ‘hyper-local’. It is replacing the previous buzz word of ‘global’ but in many ways they’re becoming integrated into one another as the hyper-local goes global due to broad appeal. Small local bicycle makers and coffee makers and restaurants begat such a following that they grow into multiple location based businesses in far flung cities around the globe.

This same ‘hyper-local’ awareness is impacting real estate as individuals move to new cities and neighborhoods. The technologies I’m most excited about create a means for the consumer to obtain information over their phone just by having their phone read a bar code on a sign or flyer or through holding their camera up as though to take a photo of the house when layers of information come onto the screen. Other technologies will allow unrelated individuals to begin conversations on topics of interest (i.e. real estate) due to their proximity to one another.

It’s a brave new world and we’re committed here to integrating these new technologies as we strive to become innovators. We’ll be posting updates here along with other neighborhood specific information so let us know what most interests you among them by posting a comment.

All the Best,

Lance